Privacy policy

Privacy Policy

1. Who We Are

This website is operated by Precision Healthcare Limited (“we”, “us”, “our”).

Registered address: Precision House, Lamdin Road, Bury St Edmunds, Suffolk, IP32 6NU
Contact email: dpo@precision.co.uk
Telephone: 01284 715292

We are the data controller responsible for your personal data.

 

2. The Information We Collect

We may collect and process the following types of personal data:

Information you provide directly

  • Name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account login details (if applicable)
  • Any information you provide via forms or customer enquiries

Order and transaction data

  • Purchase history
  • Payment details (processed securely via third-party providers – we do not store full card details)

Technical and usage data

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and browsing behaviour

Marketing and communications data

  • Your preferences in receiving marketing from us
  • Interaction with emails (e.g. abandoned basket reminders)

 

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Manage payments, fees and charges
  • Communicate with you about your orders (transactional emails)
  • Send abandoned basket reminders where applicable
  • Provide customer support
  • Improve our website, products and services
  • Administer and protect our business and website
  • Send marketing communications where you have opted in

 

4. Lawful Basis for Processing

We rely on the following lawful bases:

  • Contract – to process and deliver your orders
  • Legitimate interests – to improve our services, prevent fraud, and recover abandoned baskets
  • Consent – for non-essential cookies and marketing communications
  • Legal obligation – to comply with applicable laws

 

5. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience and analyse website usage.

Types of cookies we use:

  • Strictly necessary cookies – required for the website to function (e.g. shopping basket, checkout)
  • Analytics cookies – help us understand how visitors use our site (e.g. Google Analytics)
  • Marketing cookies – may be used to support advertising and remarketing (if applicable)

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

You can manage your cookie preferences through our cookie banner or your browser settings.

 

6. Google Analytics

We use Google Analytics to help us understand how visitors interact with our website.

Google Analytics collects information such as:

  • Pages visited
  • Time spent on site
  • How you arrived at the website

This information is anonymised where possible and does not directly identify you.

For more information, see Google’s privacy policy:
https://policies.google.com/privacy

You can opt out of Google Analytics tracking here:
https://tools.google.com/dlpage/gaoptout

 

7. Email Communications

Transactional emails

We will send you essential emails relating to your order (e.g. order confirmations, shipping updates).

Abandoned basket emails

If you add items to your basket but do not complete your purchase, we may send you a reminder email.

We rely on legitimate interests for these communications, but you can opt out at any time.

Marketing emails

Where you have opted in, we may send you promotional emails. You can unsubscribe at any time using the link in any email.

8. Sharing Your Information

We share your data with trusted third parties where necessary, including:

  • Shopify (our e-commerce platform and hosting provider)
  • Payment processors (e.g. Shopify Payments, Stripe, PayPal)
  • Delivery and logistics providers
  • Analytics providers (e.g. Google)

All third parties are required to respect the security of your personal data and process it in accordance with the law.

 

9. International Data Transfers

Some of our service providers (including Shopify and Google) may process your data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • Adequacy regulations
  • Standard contractual clauses

 

10. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including:

  • Legal, accounting, or reporting requirements
  • Resolving disputes
  • Enforcing agreements

 

11. Your Data Protection Rights

Under UK data protection law, you have rights including:

  • The right to access your personal data
  • The right to correct inaccurate data
  • The right to request deletion of your data
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing

To exercise any of these rights, please contact us at dpo@precision.co.uk.

 

12. Complaints

If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

 

13. Data Security

We have implemented appropriate security measures to protect your personal data from being accidentally lost, used, altered, or disclosed without authorisation.

 

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

 

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact:

Precision Healthcare Limited
Precision House, Lamdin Road
Bury St Edmunds
Suffolk, IP32 6NU
Email: dpo@precision.co.uk
Telephone: 01284 715292